Blog: Andy MortonLatest projections for Pilsner Urquell looking good

Andy Morton | 8 October 2012

Putting on a show

Putting on a show

Czech beer maker Pilsner Urquell celebrated its 170th birthday last week, with festivities culminating in this jaw-dropping light show projected on to the beautiful Cathedral of St Bartholomew in Pilsen. Highlights include golden lager flowing out of the windows and World War II bombers blowing the stone façade seemingly to bits.

Europe's breweries seem to have developed a taste for these sound-and-vision spectaculars. Ahead of this year's Champion's League Final in Munich, Heineken thrilled guests at a pre-match event with a similar light show that saw giant footballers kicking lumps out of a German castle. 


SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....


"Buy a Mountain Dew and enjoy it"

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....


Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....


Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

just-drinks homepage

Forgot your password?