Blog: Andy MortonKeurig 2.0 launch bodes well for the Coca-Cola Co

Andy Morton | 26 August 2014

The new Keurig 2.0

The new Keurig 2.0

The Coca-Cola Co's Keurig Cold machine won't be out until next year. But co-developer Keurig Green Mountain has given us a taste with the unveiling this weekend of another at-home beverage platform in the US, the Keurig 2.0.

In a positive sign for Coca-Cola, investors were impressed, with Keurig Green Mountain's share price jumping 14% on Friday and staying firm yesterday. Perhaps they were happy to see the company seek to expand its customer base by moving away from its “single cup” ethos, which has seen past Keurig machines limited to dispensing single-serve beverages. In contrast, the Keurig 2.0 can serve up a full pot of coffee.

Coca-Cola is also seeking to broaden its appeal as CSDs continue to suffer in North America. If the Keurig Cold can help, then come next year we can expect another successful launch.

BLOG

just-drinks technical issues - 24 August

We had some technical problems with the just-drinks site yesterday....

NEWS

Diageo readies "not quite as sincere" Scotch whisky release

Diageo is poised to release a new, Scotch whisky-based product in Latin America in the coming months, possibly as an extension of the Johnnie Walker brand....

BLOG

P Diddy vs 50 Cent in vodka wars

No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc. ...

NEWS

Product Launch - SHS Drinks' Bottlegreen Elderflower & Elderberry sparkling pressé, Bitter Grapefruit Mixer

SHS Drinks has launched a range of new extensions for its Bottlegreen cordial brand....

BLOG

Beer and breakfast DO go together

Is this the true breakfast of champions?...

NEWS

Product Launch - Britvic's J20 Midnight Amber

Britvic has launched a limited-edition version of its J20 adult soft drinks brand, exclusively into the UK on-trade....

BLOG

Is this the worst drinks ad of all time?

We are well served in the drinks industry by quality advertising campaigns....

just-drinks homepage



Forgot your password?