Blog: Jaegermeister shot culture in Portman Group firing line?

James Wilmore | 27 October 2014

Today's news that German spirits firm Mast-Jägermeister has joined UK responsible drinking organisation The Portman Group may raise eyebrows in some quarters.

Whether it likes it or not - and recent sales suggest it just might - the company's namesake flagship liqueur brand, Jägermeister, is commonly drunk as a shot. The Portman Group's code of practice, however, warns companies that a drink's packaging “should not urge the consumer to drink rapidly or to ‘down’ a product in one”.

It is unlikely that Portman may allow an exception to its rules, so can we expect a toning down of Jaegermeister's marketing message in the UK going forward?

BLOG

Starbucks jumps on gin bandwagon

Starbucks has become the latest company to tap into the gin craze, with the launch of Starbucks Reserve Gin Barrel-Aged Cold Brew....

BLOG

Feeling Blue on Monday? Help is at hand

It may not be scientific, but the third Monday in January has been coined 'Blue Monday' - the most depressing day of the year. Dreamed up in the UK by a psychologist commissioned by a holiday company ...

BLOG

Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....

BLOG

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...



Forgot your password?