Blog: Andy MortonIt's Brew-Tang Forever as producers get creative

Andy Morton | 5 June 2015

I've just got back from New York, where the owner of a successful string of Manhattan bars showed me one of his latest best-sellers.

It was Jefferson's Ocean, a small-batch Bourbon aged in the hold of a ship that is continually circumnavigating the world. There's a thin veneer of logic to this, as apparently casked spirits age faster if in motion. But, more importantly, as the bar owner told me: Tell the customer this back story and they immediately want to try it.

“Never fails,” he said.

I've got high hopes, then, for on-trade sales of a new beer from Philadelphia’s Dock Street brewery that is aged to the music of hip hop legends the Wu-Tang Clan. According to Time magazine, a smartphone loaded up with the greatest hits of Method Man, ODB and the rest of the gang is attached to the barrel and left to work its magic.

The brew will be called 'Dock Street Beer Ain’t Nuthin’ to Funk With' and is expected to be ready by the end of this year, Time said.

They could well be on to a winner. Especially if they stick the barrel on a boat and sail it around the world a couple of times.

BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

ANALYSIS

The IWSR Real 100 Spirits Brands Worldwide - The Facts

The IWSR's annual top 100 list of global spirits by volume has just been released, and on the whole, it is very much like last year's. Hite-Jinro's Jinro easily holds on to its commanding position at ...

BLOG

Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

just-drinks homepage



Forgot your password?