Blog: Olly WehringIs Bourbon shortage a marketing ploy?

Olly Wehring | 20 May 2014

A year ago, I professed to being confused about a press release from the owner of the Buffalo Trace Bourbon brand, The Sazerac Co, that warned that its stocks were running low.

Then, earlier this month, Sazerac issued another statement, claiming there is still “no end in sight” to Bourbon shortages.

My question to you, dear reader: How cynical are you, really?

As cynical as this journalist interviewing the head of Sazerac, Mark Brown?

Sectors: Spirits


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