Blog: Iron Maiden man not so super with his Trooper

James Wilmore | 29 August 2014

Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. 

When he's not piloting aeroplanes in his spare time, the Nottinghamshire-born singer can be found promoting the band's phenomenally successful award-winning beer Trooper. Launched in March last year and brewed by Robinson's, the 4.8% abv brew has reportedly sold five million pints in its first year. It is also being sold in around 30 countries globally. 

In the latest bit of PR for the brand, here's Dickinson being taught how to get Trooper from the barrel to a glass... with hilarious consequences. 

 

 

Sectors: Beer & cider

ANALYSIS

The President-Elect Trump effect on alcohol, the draw of local spirits and the vital role of the IR director - The just-drinks Analyst

just-drinks is thrilled to welcome a new industry commentator to the fold. Until earlier this year, Ian Shackleton spent over 25 years as a beverages analyst with several major banks, including Credit...

BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

BLOG

SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....

just-drinks homepage



Forgot your password?