Blog: Innocent co-founder discusses sale to Coca-Cola Co
James Wilmore | 25 February 2013
Could this be the end of an era? The founders of UK smoothie maker Innocent revealed on Friday that they are effectively giving up ownership of the firm to the Coca-Cola Co.
Richard Reed confirmed that he and his fellow Innocent co-founders will step down from running the company on a "day-to-day basis". But, the smoothie maker will still be run by "Innocent people", he said.
The UK group first sold a stake to Coca-Cola in 2009.
Reed has recorded a video message about the deal, which can be viewed below.
When it comes to market speculation, a company holds the prerogative to comment or not. Most times it is the latter, but we journalists are always grateful for any quote that we can get....
Carlsberg's Russian unit may be grinding down the gears, but its UK marketing team is proving to be no slouches. ...
On Monday, 4 May, just-drinks will be closed, as it is a public holiday in the UK....
To London yesterday evening for what turned out to be quite a treat of a whisky tasting....
- Analysis - Will Diageo call time on wine?
- Why Didn't Diageo Act Sooner on Mallya?
- just The Facts - The Global Wine Industry
- Comment - A New Age of VR Marketing?
- Martell's CEO & chairman, Philippe Guettat
- A-B InBev snaps up Bogotá Beer Co in Colombia
- Diageo considers wine operations sale
- A-B InBev approves new chairman
- NPD: Bacardi's Bacardi Carta Fuego
- Bacardi widens Craigellachie footprint to Asia
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Diageo Plc in Wine (World)
- Global rum insights - market forecasts, product innovation and consumer trends research
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- ALDI 2015: Radically transforming Anglo Saxon grocery markets