Blog: Chris Brook-CarterIng-ger-lund - Oh well, let's have a beer anyway

Chris Brook-Carter | 15 June 2004

Sunday’s English disappointment against France in Euro 2004 left at least one group of Brits with a smile on the face – and no, we don’t mean the Scottish.

Supermarkets in England sold around 20m pints of beer in the run-up to the big game, with Tesco selling 2m cases of beer in the week leading up to the game and 700,000 at the weekend alone. Asda registered record sales, and stocked up on an extra 1.5m cases of beer.

Scotland and Wales toasted their sense of schadenfreude – neither country qualified for the tournament – by pushing their beer sales upward for the weekend as well.

Your lowly scribe can certainly sympathise with other England fans at their desire to drown their sorrows, but chances are sales will continue to rise as England progresses to the final on 4 July.

Any takers for that bet?


BLOG

Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....

BLOG

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...

BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

just-drinks homepage



Forgot your password?