Blog: Olly WehringInBev - UK press gone OTT?

Olly Wehring | 17 October 2008

Here in the UK, InBev has had a torrid time in the press this year. The company's Stella Artois brand has had more than its fair share of literary beatings in the last few months, with reports suggesting the brand was being directly linked with binge drinking in the eyes of the UK consumer.

Add to this the presence of Stella's nickname - 'wife-beater' - in almost every report about the company, and you'd forgive the unit for feeling somewhat brow-beaten.

It's not like me to feel particularly sorry for a multinational company that just keeps getting bigger and bigger, but I did let out a slight "awwww" this morning, when reading another report about InBev in the UK.

This time, as well as trotting out the usual implications, this report referred to the recently-released Stella Artois 4% as 'child-beater'.

Now, that's just mean. Isn't it?


BLOG

Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....

BLOG

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...

BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

just-drinks homepage



Forgot your password?