Blog: Illicit stills and a dose of patriotism
Andy Morton | 6 February 2013
Moonshine operations are on the rise in Oklahoma, but one newspaper is firmly behind the illegal liquor merchants.
“Distilling moonshine for personal use is a God-given, American right,” the Oklahoma Daily thundered until it was red, white and blue in the face. Apparently, those meddling “wig-wearing” politicians refuse to drop the moonshine tax, much to the Daily's annoyance. As it says, “Would we tax a backyard vegetable garden or chicken coop making eggs?”
Last year, an analyst told me that Russia's low-value vodka makers are finding consumers either trading up to premium spirits or falling down into the illegal, non-taxed sector. With US beverage companies seemingly more fixated on premiumisation than ever, perhaps Oklahoma's moonshiners will find their customer base increasing correspondingly.
Then those wig-wearers might have something to worry about.
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....
I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? H...
News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip....
- Why sports drinks fail to ride the Olympic wave
- It isn't just men who like beer - Comment
- What do US wholesalers think of spirits trends?
- How the craft economy is loosening alcohol laws
- Experienced hands hold firm at CCEP - Analysis
- Diageo merges US, Canada spirits units
- Johnnie Walker's Bourbon bent "coincidental"
- "We're not complacent about Brexit" - Diageo
- Luxury and e-commerce a "natural fit" - Diageo
- Diageo's Johnnie Walker set for festive push in TR
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends