Blog: I'll drink what I want, Stoli, but make it easy, yeah?

Olly Wehring | 11 July 2016

Last month, SPI Group unveiled its latest advert for Stolichnaya in the US. Its an amusing little number that caries the instruction: Drink what you want. The “I am man” ad looks to distance Millennial men from notions of manliness and encourages them to plough their own furrow.

The next activation in this push, meanwhile, comprises four ads, linking extreme sports with shaking cocktails. Here's two of them.

Good on Stoli for encouraging consumers to worry less about what their peers think, but this looks, frankly, all a bit exhausting!

Sectors: Marketing – advertising & promotions, Spirits

Companies: Stolichnaya

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