Blog: IFE kicks off in London

Michelle Russell | 14 March 2011

The biennial food and drink-industry exhibition IFE is in full-swing at London’s Excel today (14 March) and just-drinks is in attendance.
While the exhibition is dominated by the food industry, there are a raft of soft drinks companies in attendance as well as a smattering of alcoholic drinks firms.
Visitors are flocking to the event for the latest new products developed by manufacturers from the UK and beyond, as well as trends for the year ahead.

According to Mintel, we can expect to see some small growth in CSDs in the UK this year, but cordials and squashes are continuing to dominate the market, with a mix of health and "value" heading the agenda for consumers.
Check just-drinks this week for updates from IFE 2011.


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