Blog: Olly WehringIf music be the drink of wine lovers..

Olly Wehring | 21 January 2010

For those who like to end a hard day with a rich, full-bodied glass of red, or a crisp white, but can’t decide whether to have Mozart or Black Sabbath in the background…Berry Bros & Rudd appear to have the answer.

The UK wine merchant has devised a soundtrack to “enhance the taste and pleasure” of wine by up to 60%. Yes, you can measure it.

The firm’s ‘perfect playlist’ is designed to accompany some of their most popular wines, with research by Berry Bros revealing that people record a change in the taste of a wine depending on the melody they hear.

“The past research suggested that there is a strong link between music and the enjoyment of wine, which makes perfect sense,” says Katie Cooper, Berry’s Wine Club Manager.

“Both evoke strong memories and feelings and, although these are highly personal, it was interesting to see that there were similarities in the songs we chose – we can’t wait to see what our customers come up with.”

Berry’s chairman, Simon Berry, chose Joni Mitchell to accompany an Argentine Cabernet because of its “timeless appeal”, and Master of Wine Alun Griffiths opted to drink Berry Bros Burgundy while listening to Neil Young’s Four Strong Winds.

So whether you like some Mozart with your Mosel or Pink Floyd with your Pinot, Berry’s is asking readers of its wine blog to suggest their perfect music and wine suggestions…


Starbucks jumps on gin bandwagon

Starbucks has become the latest company to tap into the gin craze, with the launch of Starbucks Reserve Gin Barrel-Aged Cold Brew....


Feeling Blue on Monday? Help is at hand

It may not be scientific, but the third Monday in January has been coined 'Blue Monday' - the most depressing day of the year. Dreamed up in the UK by a psychologist commissioned by a holiday company ...


Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....


Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...

Forgot your password?