Blog: Chris Brook-CarterI suppose a Shag's out of the question?

Chris Brook-Carter | 6 June 2005

An Aussie parliamentarian has taken exception to a bottled beer called “Shag.” Grant McBride, the New South Wales Gaming and Racing Minister, is pushing for a ban of the Dutch-made premium lager.

Quoting a dictionary definition of “shag” as “an act or instance of sexual intercourse”, McBride told The Sun Herald newspaper he was “outraged by this product.”

Ads for the beer show a bottle of Shag on the backseat of a car accompanied by the caption: “Fancy a Shag?”

“To name the product Shag links it directly with sexual intercourse - and that’s not on,” McBride said. “It is irresponsible to link alcohol and sex so blatantly. It flies in the face of safe sex and responsible drinking campaigns that various governments have been advocating for the last 20 years.”

A spokeswoman for Shag’s Australian distributor, the Kollaras Group, defended the name. “It’s named after a shag, the bird, which features on the label,” she said.

So, do I fancy “either of two marine birds of Europe and North Africa, related to the cormorant”?

Erm, no thanks, you’re alright.


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