Blog: I got 99 beers. Oh, no, hang on

James Wilmore | 3 September 2014

Often there's no guessing when a marketing prank will hit the spot and when it won't. 

But Texas craft brewer Austin Beerworks appears to have hit the jackpot with its latest wease. Last week, the company launched '99 Packs' for its new Peacemaker Anytime Ale. The seven-foot long boxes contain a whopping 99 cans of the beer.

Only 20 boxes were released and quickly sold out on the first day. In fact, frustrated fans on Twitter hit out at not being able to get hold of the super-size packs.

"Today was a crazy day," Austin Beerworks admitted on its Facebook page. But for those that missed out, it had to apologise. "You're also free to yell at us and call us dirty names," the post said. 

One fan was impressed though, commenting: "Brilliant marketing, just brilliant." 

The brewer has announced more will be available from tomorrow. And to avoid any confusion, Beerworks said: "This time, we're going to post in advance who's getting them and how they plan to sell them." 

On your marks, get set... 

Sectors: Beer & cider

BLOG

Starbucks jumps on gin bandwagon

Starbucks has become the latest company to tap into the gin craze, with the launch of Starbucks Reserve Gin Barrel-Aged Cold Brew....

NEWS

Duvel Moortgat's Ommegang Mother of Dragons - Product Launch

Duvel Moortgat's New York brewery, Ommegang, has unveiled the third beer in a series inspired by television drama Game of Thrones, and created in partnership with HBO Licensing & Retail....

BLOG

Feeling Blue on Monday? Help is at hand

It may not be scientific, but the third Monday in January has been coined 'Blue Monday' - the most depressing day of the year. Dreamed up in the UK by a psychologist commissioned by a holiday company ...

BLOG

Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....

BLOG

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...



Forgot your password?