Blog: Olly WehringHunks drink Diet Coke? Shurely shome mishtake

Olly Wehring | 21 February 2007

Late last year, Coca-Cola Enterprises unveiled its ‘three cola strategy’ in the UK. The company said at the time that, with original Coke hooking up with football in the country, Coke Zero would be for the boys, or ‘Bloke Coke’ if you will, while Diet Coke would target the girls.

Diet Coke is returning to its ‘Diet Coke break’ ad campaign, based on ladies admiring a hunky man and toying with cans of the drink. Here’s the new ad in all its glory.

But wait – isn’t that hunky man holding a can of something? It must be Coke Zero, yes? Oh no – our hunk is drinking Diet Coke.

As a red blooded male, I want to fit in with my peers and, at the same time, appear attractive to women. So which Coke should I drink?


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