Blog: Andy MortonHow not to interview the Bacardi family

Andy Morton | 16 July 2012

Bats in the belfry

Bats in the belfry

As a journalist, we're charged with asking the difficult questions. Unfortunately, it's very easy to ask the wrong ones.

Late last week, I was at the Savoy in London for the unveiling of Bacardi's 150th anniversary blend. It costs just shy of US$2,000 a bottle and, because the Bacardi family took a personal hand in its blending, some of them were there for the occasion. Which is how I managed to fall into conversation with family patriach Toten Comas Bacardi about the company's long-running court battle with Pernod Ricard over the Havana Club name. (For a crib sheet on the long, but often fascinating, affair, click here.) 

Toten was immensely happy that Bacardi can lay claim to sole rights of the trademark in the US and can go ahead with expansion plans that could see Bacardi's version roll out beyond Florida.

For some reason, I decided to follow this line of questioning up by asking him if he thought there was a marked difference between Bacardi's Havana Club and Pernod's. "Ha!" exclaimed Toten. "Night and day, night and day." And with a polite laugh he left me to it, impromtu interview over.

Journalists are taught that they have to ask the stupid questions. But sometimes stupid questions are just that. Stupid questions.


BLOG

Carlsberg - Right. Stop that: It's silly

It would appear that the folk at the UK arm of Carlsberg have this year found the 'gimmicky' drawer in the marketing office....

BLOG

No, I don't wish to see what you're about to drink, thanks

It's a popular grizzle and one I'll admit to having on at least one or two occasions… a day. Why do people post photos of their food and/or drink on to my social media feed?...

BLOG

Fridges see cool returns for Treasury Wine Estates

After a 2014 it'll want to forget, Treasury Wine Estates has some good news....

BLOG

Making gin in the shed

The garden shed is usually home to some spiders, a lawnmower and a few half-empty paint tins. ...

just-drinks homepage



Forgot your password?