Blog: Homebrewer's whirl with Vienna IPA pays off
James Wilmore | 28 August 2014
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously.
Waitrose has agreed to stock the winner of the Great British Home Brew Challenge, which was announced last week as 39 year-old Graham Nelson. Graham won't be forced to keep up with demand from this shed though. Highly-respected Derbyshire brewer Thornbridge has agreed to brew Graham's winning entry - Vienna IPA - from its premises. The 5.9% abv brew will be sold at around 60 Waitrose stores from October.
Kate Prall, Waitrose's beer buyer said: "We’ve been thrilled with the quality of the entries and are looking forward to seeing the reaction from our customers when the beer launches.”
Reporting on Nelson's win, The Guardian newspaper suggested that "homebrewers are giving many professional breweries a run for their money".
I'm sure the UK brewing community, being the friendly brethren it is, won't mind people giving it a go and don't see it as a genuine threat to their business. After all, homebrewing's popularity in the UK is generally cyclical, having last been popular in the 1970s.
And though Pete Hughes, chairman of the London Amateur Brewers, told The Guardian the best beer he ever tasted was made by somebody in their garage, he added: "That said, so was the worst."
Sectors: Beer & cider
In the US, carbonated water has become a non-alcoholic beverage star, as consumers choose sparkling waters and seltzers instead of carbonated soft drinks to cut calorie and sugar consumption. The same...
No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
As the Travel Retail industry gathers for next week's TFWA World Exhibition amid the luxury yachts and pampered pooches of sunny Cannes, this most global of sales channels has much to ponder....
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
- How the can has a part to play in beer's future
- The Future of Cocktails - Consumer Trends
- Will Brexit make a winner out of Travel Retail?
- What do US wholesalers think of spirits trends?
- Coke Life - Coca-Cola's niche soda - Comment
- Diageo Australia's commercial head to step down
- Diageo reveals revival plan for former factory
- US hits AB InBev with US$6bn fine over India sales
- William Grant sees 2015 sales, profits lift
- Stoli Group CEO Rob Cullins to step down
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends