Blog: Homebrewer's whirl with Vienna IPA pays off
James Wilmore | 28 August 2014
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously.
Waitrose has agreed to stock the winner of the Great British Home Brew Challenge, which was announced last week as 39 year-old Graham Nelson. Graham won't be forced to keep up with demand from this shed though. Highly-respected Derbyshire brewer Thornbridge has agreed to brew Graham's winning entry - Vienna IPA - from its premises. The 5.9% abv brew will be sold at around 60 Waitrose stores from October.
Kate Prall, Waitrose's beer buyer said: "We’ve been thrilled with the quality of the entries and are looking forward to seeing the reaction from our customers when the beer launches.”
Reporting on Nelson's win, The Guardian newspaper suggested that "homebrewers are giving many professional breweries a run for their money".
I'm sure the UK brewing community, being the friendly brethren it is, won't mind people giving it a go and don't see it as a genuine threat to their business. After all, homebrewing's popularity in the UK is generally cyclical, having last been popular in the 1970s.
And though Pete Hughes, chairman of the London Amateur Brewers, told The Guardian the best beer he ever tasted was made by somebody in their garage, he added: "That said, so was the worst."
Sectors: Beer & cider
Want to know how The Coca-Cola Co-backed Keurig Kold - released in the US yesterday - works?...
MillerCoors is releasing a retro bottle for its Miller Lite brand in the US in the run-up to Christmas....
While analysts mull the numbers of Anheuser-Busch InBev's impending offer for SABMiller, there's a timely reminder in The Times newspaper this week that the proposed deal may yet fall victim to other ...
Part of my lot on just-drinks is to nail down senior executives within our industry – the more senior the better. I've enjoyed interviewing many of the CEOs within our ranks, but one that I have never...
Asahi has identified a "large format sharing bottle" market in the UK for its Asahi Super Dry lager brand....
Sometimes, it's the simple things in life that are the most satisfying. Like a good book and a decent glass of wine......
- Are we kidding ourselves over craft spirits?
- What's behind Brown-Forman's Irish whiskey plans?
- Is Brown-Forman doing a Jack Daniel's in Ireland?
- How good a sustainability fit are ABI and SAB?
- Interview - Heineken global activation director
- Diageo, Treasury Wine Estates quiet on wine sale
- Chandon to become "third pillar brand" for MH
- Brown-Forman silent on Southern Comfort report
- Pay freeze anger threatens Carlsberg UK site
- Stoli appoints international marketing director
- The IWSR Duty Free/Travel Retail Report 2015
- Future growth opportunities for global spirits
- Global gin insights - market data, product innovation and consumer trends research
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research