Blog: Homebrewer's whirl with Vienna IPA pays off
James Wilmore | 28 August 2014
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously.
Waitrose has agreed to stock the winner of the Great British Home Brew Challenge, which was announced last week as 39 year-old Graham Nelson. Graham won't be forced to keep up with demand from this shed though. Highly-respected Derbyshire brewer Thornbridge has agreed to brew Graham's winning entry - Vienna IPA - from its premises. The 5.9% abv brew will be sold at around 60 Waitrose stores from October.
Kate Prall, Waitrose's beer buyer said: "We’ve been thrilled with the quality of the entries and are looking forward to seeing the reaction from our customers when the beer launches.”
Reporting on Nelson's win, The Guardian newspaper suggested that "homebrewers are giving many professional breweries a run for their money".
I'm sure the UK brewing community, being the friendly brethren it is, won't mind people giving it a go and don't see it as a genuine threat to their business. After all, homebrewing's popularity in the UK is generally cyclical, having last been popular in the 1970s.
And though Pete Hughes, chairman of the London Amateur Brewers, told The Guardian the best beer he ever tasted was made by somebody in their garage, he added: "That said, so was the worst."
Sectors: Beer & cider
Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying....
It's Summer in the northern hemisphere and the beer festivals are in full swing. Even the famously secluded North Korea is letting its regulation-cut hair down with the Taedonggang Beer Festival, name...
Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes....
A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....
- Job cuts not the whole story at AB InBev - Comment
- The decline of the flagship beer brand - Comment
- Craft spirits shake-out will be just the beginning
- Interview- Veltins export manager Udo Bruns
- Concha y Toro's Q2 by region, brand - Focus
- Diageo revamps Gordon's gin bottle in UK
- Craft Brew Alliance poised for AB InBev takeover?
- Pernod deal rescues Corby's FY
- Diageo's Guinness Rye Pale Ale - NPD
- AB InBev to cull 5,500 jobs after SABMiller buy
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Carlsberg AS (CARL B) - Financial and Strategic SWOT Analysis Review
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages