Blog: High spirits, low beer
Chris Brook-Carter | 18 September 2003
Most interesting though was his belief that the success in the spirits category was coming, at least in part, at the expense of the beer category. Though this may be in part economic, with consumers once more trading up into the more expensive spirits category, he also believed that young adult per capita consumption of beer was on the decline, and had been for a while now.
Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying....
It's Summer in the northern hemisphere and the beer festivals are in full swing. Even the famously secluded North Korea is letting its regulation-cut hair down with the Taedonggang Beer Festival, name...
Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes....
A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....
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