Blog: Heineken kidnapping film gets go-ahead

James Wilmore | 9 October 2013

Heineken is about to have the most dramatic moment in its history given the Hollywood blockbuster treatment.

'Kidnapping Freddy Heineken' will tell the story of Alfred 'Freddy' Heineken, the grandson of the founder of the Dutch brewery, who, in 1983 was kidnapped, along with his driver Ab Doderer. 'Freddy', who was CEO of the group at the time, and Doderer, were only released after a ransom of NLG35m (US$20m) was paid, the largest ransom to have been met at the time for an individual.

The kidnappers were eventually caught and served jail terms. 

British actor Sir Anthony Hopkins will play 'Freddy', according to the Hollywood Reporter.

It's actually the second film to be made about the incident, after a Dutch version - De Heineken Ontvoering – was released in 2011. 

But, from what I have heard, neither film has had the blessing of the company; it's understandably still a sensitive topic for the group. 

It looks like there will be a fresh spotlight on Heineken's past, whether the brewer likes it or not.

Follow me on Twitter @jamescwilmore

Sectors: Beer & cider

Companies: Heineken

ANALYSIS

Molson Coors' Q4 performance by region - Focus

Yesterday, Molson Coors reported a marked fall in full-year net profits on a 14% drop in sales. Here, just-drinks takes a closer look at the brewer's Q4 performance by region:...

BLOG

Make way craft, here come the indie brewers

Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...

BLOG

Kent's dire warning puts Coca-Cola woes in the shade

The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...

BLOG

PepsiCo wakes up and smells the latte

With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...

BLOG

Coke Life threatens Coca-Cola's united front

It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...

just-drinks homepage



Forgot your password?