Blog: Olly WehringHeineken gets Foster's profile boost with a catch

Olly Wehring | 6 September 2016

Here in the UK, we're coming to the end of a fine summer of cricket, with England having played against Sri Lanka and Pakistan in a number of matches around the country.

The best was saved 'til last for Heineken, whose Foster's brand is the official lager of England cricket. In Cardiff, on Sunday, this happened.

As a result of his heroics, Mateen Sharif, 27 from Birmingham, has won an all-expenses paid trip for two to Australia, from Foster's. He was also wearing a Foster's T-shirt... and sitting in the Foster's Grandstand.

Despite the perfect serendipity, I've been assured that Mateen does not work for Heineken.

NEWS

Illva Saronno gives Disaronno global TV push - video

Illva Saronno has released details of a global television advert for its Disaronno liqueur brand....

BLOG

Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....

BLOG

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...

BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

just-drinks homepage



Forgot your password?