Blog: Olly WehringHeineken gets Foster's profile boost with a catch

Olly Wehring | 6 September 2016

Here in the UK, we're coming to the end of a fine summer of cricket, with England having played against Sri Lanka and Pakistan in a number of matches around the country.

The best was saved 'til last for Heineken, whose Foster's brand is the official lager of England cricket. In Cardiff, on Sunday, this happened.

As a result of his heroics, Mateen Sharif, 27 from Birmingham, has won an all-expenses paid trip for two to Australia, from Foster's. He was also wearing a Foster's T-shirt... and sitting in the Foster's Grandstand.

Despite the perfect serendipity, I've been assured that Mateen does not work for Heineken.

NEWS

Coca-Cola Co partners Aaron Paul in Vitaminwater campaign - video

The Coca-Cola Co has released its latest advertising push for its Vitaminwater brand, featuring actor Aaron Paul.  ...

BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

BLOG

Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

NEWS

Coca-Cola South Pacific gets interactive with Coca-Cola No Sugar campaign - video

A new Coca-Cola Co sampling programme in Australia is to include an interactive TV advert and an outdoor advertising panel that dispenses free samples when consumers speak to it....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

just-drinks homepage



Forgot your password?