Blog: Olly WehringHeineken gets Foster's profile boost with a catch

Olly Wehring | 6 September 2016

Here in the UK, we're coming to the end of a fine summer of cricket, with England having played against Sri Lanka and Pakistan in a number of matches around the country.

The best was saved 'til last for Heineken, whose Foster's brand is the official lager of England cricket. In Cardiff, on Sunday, this happened.

As a result of his heroics, Mateen Sharif, 27 from Birmingham, has won an all-expenses paid trip for two to Australia, from Foster's. He was also wearing a Foster's T-shirt... and sitting in the Foster's Grandstand.

Despite the perfect serendipity, I've been assured that Mateen does not work for Heineken.

BLOG

Starbucks jumps on gin bandwagon

Starbucks has become the latest company to tap into the gin craze, with the launch of Starbucks Reserve Gin Barrel-Aged Cold Brew....

BLOG

Feeling Blue on Monday? Help is at hand

It may not be scientific, but the third Monday in January has been coined 'Blue Monday' - the most depressing day of the year. Dreamed up in the UK by a psychologist commissioned by a holiday company ...

NEWS

Sheppy's Low Alcohol Classic Cider - Product Launch

UK cider producer Sheppy's has become the latest company to release a low-alcohol product. ...

BLOG

Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....

NEWS

Marston's expands Founders Brewing Co ties with five-year UK distribution deal

Brewer and pub operator Marston's is looking to capitalise on interest in US craft beer by signing a five-year deal to distribute Founders Brewing Co's beers in the UK....

BLOG

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...



Forgot your password?