Blog: Olly WehringHeineken - blimey, that's cheap. Erm, no, it's not

Olly Wehring | 25 October 2007

The low price of alcohol, beer in particular, has been a major bone of contention between UK supermarkets and brewers for quite some time over here. With the retailers using beer as a loss-leader, driving footfall into stores especially in the run-up to Christmas, we can all look forward to some pretty good bargains in the coming months – whether the brewers like it or not.

However, word reaches just-drinks of a supermarket website which has been taking this cost-cutting to the extreme.

Earlier this week, Asda was selling 20-packs of Heineken bottled beer for GBP0.10 (US$0.21), rather than the GBP10 the cases usually go for.

“Its very rare for something like this to happen,” the supermarket said. "It appears to be human error which has occurred despite our regular checks and diligence."

And then, the killer blow to a good friend of mine, who is looking forward to 24 slabs of Heineken arriving at her house on Saturday morning.

“The disclaimer online makes it very clear that pricing errors like this will not be honoured, so anyone who has attempted to purchase this product at the incorrect price will not receive this product.”

That’s her weekend ruined already, then.


Starbucks jumps on gin bandwagon

Starbucks has become the latest company to tap into the gin craze, with the launch of Starbucks Reserve Gin Barrel-Aged Cold Brew....


Feeling Blue on Monday? Help is at hand

It may not be scientific, but the third Monday in January has been coined 'Blue Monday' - the most depressing day of the year. Dreamed up in the UK by a psychologist commissioned by a holiday company ...


Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....


Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...

Forgot your password?