Blog: Growth hopes
Chris Brook-Carter | 18 September 2003
The latest AC Neilsen figures, which were passed on to me by a US colleague earlier this week, certainly seem to point in the right direction. Nielsen figures measuring overall spirits sales in off-premise/retail outlets through to the end of June show total volume increased by 2.2% in the preceding 52 weeks.
But it was the summer that was most encouraging. Nielsen data showed that sales were 5.0% higher than during the same 13-week period last year. The latest 13-week numbers show that rum (up 8.4%), Tequila (up 8.2%), vodka (up 6.1%), and Bourbon (up 3.3%) were category growth leaders.
Want to know how to make it to the top of the beverage business? According to Muhtar Kent, it's all about the networking....
A red sticker to a shopper is like a red rag to a bull. And as the masses charge at the deals, UK off licences and supermarkets are finding new and novel ways to entice the herd. ...
To celebrate its 250th anniversary, Cognac brand Hennessy is trumpeting a virtual time capsule, making a parallel between it and a barrel of Cognac....
Rarely do sponsorship deals pay off so quickly. ...
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