Blog: Gloriously odd-shaped balls
Chris Brook-Carter | 24 November 2003
I apologise now to all our Australian readers and those from countries that wouldn’t recognise a rugby match from a street riot, but I can’t let Saturday pass by without some sort of celebratory comment.
So. Well done Martin Johnson and all his men, what a fantastic spectacle, achievement and outcome. I promise not to bring it up too often as I pass the Australia stands at the next four London International Wine and Spirits Fairs.
And if you are wondering how I can tie in a rugby match into an otherwise serious bastion of drinks publishing, then, it has been estimated that the UK pub trade sold an extra 7m pints of beer on Saturday. Judging by the state of my head on Sunday it certainly felt as though the vast majority of those were consumed in my local.
No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
- How the can has a part to play in beer's future
- The Future of Cocktails - Consumer Trends
- Will Brexit make a winner out of Travel Retail?
- Coke Life - Coca-Cola's niche soda - Comment
- Global water targets risk hiding local concerns
- Diageo reveals revival plan for former factory
- Diageo Australia's commercial head to step down
- US hits AB InBev with US$6bn fine over India sales
- William Grant sees 2015 sales, profits lift
- Stoli Group CEO Rob Cullins to step down
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends