Blog: France's southern winegrowers vie for award - and respect
Andy Morton | 5 June 2014
Among the bustle of - in my opinion - a rejuvenated London Wine Fair this week was a competition to honour the best wines of France's Languedoc-Roussillon region.
The Sud de France Top 100, now in its second year, is one of the many schemes that help bring to light some of the great products coming out of the wine world these days. But of particular interest with this one is its role in the on-going attempt to overhaul the reputation of Languedoc-Roussillon, once viewed solely as a bulk supplier of wine.
Last year, I visited the vineyards of Languedoc wine cooperative Les Vignobles Foncalieu, where I heard first-hand about efforts to premiumise and grab share of the higher-margin market. It is a process seen by many there as vital if the region's proud heritage as one of France's main wine producers is to be carried on.
This week's competition, overseen by master of wine Tim Atkin and an expert panel, was aimed at continuing that work, with 664 wines vying to make the list. But with premiumisation the watchword of the entire wine industry, France's southern growers will face stiffer competition than each other when it comes to tackling an ever-more competitive market.
For more info on the Sud de France Top 100, click here.
The new head of Pernod Ricard is looking to shift the company's focus away from being brand-centric to being more consumer-centric....
It's yet another sign that the legal marijuana business is moving closer to the alcohol industry in the US....
Collecting wine is big business – and so is faking it. So, how do you tell your Chateau Lafite from your Chateau La Counterfeit?...
Hess Family Wine Estates has continued its recruitment of Treasury Wine Estates executives, this time for the role of chief marketing officer at its Hess Collection Winery unit....
Here in London, the second Wine Week has kicked off to coincide with UK wine trade event London Wine Fair. ...
Commuting in London is a drag. It’s overcrowded, sweaty and rarely goes to plan. In fact, it’s enough to turn a person to drink....
- Comment - Scotch's Battle with Age
- Focus - The Risks of Acquisitions
- Are Coca-Cola, A-B InBev at a FIFA Crossroads?
- Interview - Illva Saronno CEO Augusto Reina
- SABMiller & Meantime: Notes for the New Owner
- Roust takes on Bushmills distribution in Russia
- Brown-Forman completes Kentucky acquisition
- Diageo creates USL unit to oversee own brands
- Pernod Ricard to up focus on consumers - CEO
- Diageo to close Maryland bottling site
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Africa: The Final Frontier for Beer
- Global rum insights - market forecasts, product innovation and consumer trends research
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review