Blog: Olly WehringFEMSA deal to spark Modelo move?

Olly Wehring | 11 January 2010

Today's news that FEMSA Cerveza has jumped into bed with a multinational brewer could spark action in the Grupo Modelo/Anheuser-Busch InBev war of attrition.

Modelo is the largest Mexican brewer, but FEMSA is a close second, with 43% market share.

Heineken's foreign money flowing into FEMSA is likely to raise the pressure on Modelo.

We're willing to wager that this makes a deal between Modelo and A-B InBev more likely, and sooner rather than later.

Both companies are locked in a dispute over ownership. Modelo claims that A-B's non-controlling 50% stake in its business cannot pass straight to the new A-B InBev conglomerate. The last we heard, arbitration proceedings between the two sides are due.

I wouldn't bet on it getting that far.


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