Blog: Fat chat
Chris Brook-Carter | 17 November 2003
The spirits industry took this step to deflect criticism from the increasingly influential anti-alcohol lobby, at a time when the UK government is considering its stance on the regulation of advertising in the upcoming alcohol policy document.
The announcement by Cadbury is the result of a set of circumstances that mirror the awkward position the alcohol industry has found itself in. The opposition this time though is the health and obesity lobby.
Food and drinks companies have borne the brunt of the criticism for the frightening rise in obesity in the UK and the US in particular. Confectionary and soft drinks producers have been warned they may face damages claims from overweight people blaming the industry for their health problems. And then this week, the UK Food Standards Agency revealed that it was considering whether to recommend to the government that the advertising of soft drinks and “unhealthy” foods to children should be regulated.
The soft drinks industry will defend its position hard, claiming that lack of exercise, rather than diet, is to blame for the rise in obesity. And although the idea of health warnings on cans of Coke is vaguely ridiculous, soft drinks companies should take a leaf from the book of their alcoholic cousins with measures to try and regain some of the moral high ground.
Some people in India believe alcohol should be more difficult to purchase. Last month, the state of Bihar halted all alcohol sales as its chief minister made good on an election promise. ...
Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....
Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....
I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....
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