Blog: Chris Brook-CarterFat chat

Chris Brook-Carter | 17 November 2003

Consumers, I think, have accepted the slightly contradictory message from alcoholic drinks companies asking them to continue consuming their products, but in moderation, through sensible drinking messages on spirits packaging and in advertising. The news last week that the confectionary giant Cadbury is considering putting a message on its products in the UK, advising consumers to eat a healthy diet, has now raised the question of whether the soft drinks companies will follow suit.

The spirits industry took this step to deflect criticism from the increasingly influential anti-alcohol lobby, at a time when the UK government is considering its stance on the regulation of advertising in the upcoming alcohol policy document.

The announcement by Cadbury is the result of a set of circumstances that mirror the awkward position the alcohol industry has found itself in. The opposition this time though is the health and obesity lobby.

Food and drinks companies have borne the brunt of the criticism for the frightening rise in obesity in the UK and the US in particular. Confectionary and soft drinks producers have been warned they may face damages claims from overweight people blaming the industry for their health problems. And then this week, the UK Food Standards Agency revealed that it was considering whether to recommend to the government that the advertising of soft drinks and “unhealthy” foods to children should be regulated.

The soft drinks industry will defend its position hard, claiming that lack of exercise, rather than diet, is to blame for the rise in obesity. And although the idea of health warnings on cans of Coke is vaguely ridiculous, soft drinks companies should take a leaf from the book of their alcoholic cousins with measures to try and regain some of the moral high ground.


Are you fodmap-compliant? The latest health fad uncovered

Forget gluten-free. Fodmaps are the latest food trend, and if you work in the soft drinks industry it is important to know where you stand with them....


Baileys and the "bellwether of naffness"

Companies are very protective of their brand image. So it is refreshing to hear Diageo's Garbhan O’Bric, the global brand director for Baileys, speak the unvarnished truth when talking about the lique...


From pixels to pilsner - how video games are moving into alcohol

Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond...


Tax Free World Association - Day three: Beam Suntory's big boat and Patron's virtual home

just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Trave...

just-drinks homepage

Forgot your password?