Blog: Chris Brook-CarterFancy a bottle of Sven Goran-Erikss-eau-n?

Chris Brook-Carter | 19 July 2004

England’s football manager last week found a gap in his busy schedule as the world's best-paid soccer boss to go to Sweden for the launch of a bottled mineral water, according to the Times.

Sven Goran-Eriksson was given 1.9 m shares in Aqua Terrena as part of the deal. And his head appears on the label, … which is nice.

Aqua Terrena water doesn't appear to be available in England, but, according to the paper, a contact in Sweden describes it as “thoroughly unmemorable”.

The perfect figurehead, then?


BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

BLOG

Are you a beer geek? Take the Brewdog quiz and find out

Brewdog, the Scottish craft brewer, likes to claim its drinkers are some of the most knowledgeable around....

BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

just-drinks homepage



Forgot your password?