Blog: Fake Plastic Bags - a mystery for Coca-Cola
James Wilmore | 13 July 2012
Why would somebody go to so much trouble to film an elaborate video about Coca-Cola launching branded plastic bags for its flagship drink?
just-drinks got a worldwide scoop earlier this week, after the video was exposed as a fake. Coca-Cola HQ told us it had no connection to the video and that it had no plans to lauch the branded plastic bags in the shape of its iconic glass bottle.
The unofficial video had already fooled plenty of media outlets, including the Daily Mail, which was forced to take down the story from its website.
Coca-Cola told me it had no knowledge of who made, or posted, the video.
So, who could be behind this elaborate hoax? I have two - purely specualtive - theories. One is that Coca-Cola was toying with the idea of launching branded plastic bags and an ad agency that may have pitched for the campaign decided to make the video anyway.
My other theory is that it's the work of a guerilla environmental group. You'll notice in the video, it's mentioned the bags will be bio-degradable. This element was even picked up on by people tweeting about the supposed launch. Perhaps, inspired by the work of The Yes Men, these filmakers are hoping to somehow force Coca-Cola into launching these bio-degradable plastic bags, through consumer demand?
Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
- Diageo NA head on Trump, Millennials, Bourbon
- Has Millennial-mania drowned out elder consumers?
- Interview - Loch Lomond GTR head Andre de Almeida
- Absolut and Smirnoff's conflicting Millennial view
- Trump, local spirits and the IR role - The Analyst
- Beam Suntory opens global headquarters in Chicago
- Diageo wine assets integration head to leave TWE
- Absolut not "sufficiently focussed" on Millennials
- Pernod Ricard targets at-home drinking
- Molson Coors names UK & Ireland managing director
- Luxury Alcoholic Drinks: The Spirit of Premiumisation
- Global gin insights - market forecasts, product innovation and consumer trends
- Global Wine Market 2016-2020
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends