Blog: FAB news
Chris Brook-Carter | 15 September 2003
As most of you will have seen from the news on Wednesday, the FTC declared that it had found no evidence that flavoured malt beverages (FMBs), also known as malternatives, are being intentionally targeted at minors through products, packaging, or advertising.
It also said that self-regulation practices in the alcohol industry had shown improvement since issuance of the 1999 report. Despite this improvement and positive endorsement, the industry in the US has now agreed that in the area of ad placement it will now strive for a 70% adult media audience.
This is a bold target, and although the anti-drinks lobby is a different, altogether more ferocious, animal in the US, one wonders whether it will put pressure on UK advertisers to follow suit. The FTC has clearly been impressed by the lead taken in the US by the industry in this issue, which may well have helped shape the positive tone of the report.
With the UK government ever closer to publishing its draft document on alcohol policy, the UK industry should take note.
Spotted in Havana this week – a healthy stock of Pernod Ricard's Havanista rum. ...
Alcohol always has a big presence at the Oscars, albeit mostly in a supporting role....
Business is booming at copper pot still makers Chalvignac - you can tell from the loud noise coming from its factory floor in the French town of Jarnac-Champagne. ...
Heineken is betting big on the long-term opportunity around soccer in the US. ...
- Interview - Beam Suntory's EMEA president
- Beckham, Diageo and the Allure of the VIP Pop-Up
- Interview - William Grant & Sons
- What do A-B InBev results mean for SABMiller deal?
- Interview - Beam Suntory's EMEA head - part II
- Diageo, Beckham launch VIP pop-up for Haig Club
- Diageo reveals US$400m Tequila investment
- Pinnacle Vodka, Skinnygirl roll out on ice
- Diageo completes Don Julio, Bushmills swap deal
- Beam Suntory strikes new Baltics tie-up
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Wine, 2014 and the future
- Beam Suntory Inc. - Strategy and SWOT Report
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research
- Spirits and RTDs, 2014 and the future