Blog: Olly WehringDrinks advertising - 42 Below's tongue still firmly in cheek

Olly Wehring | 31 January 2007

Alcohol advertising has been a delicate subject for quite some time now. How many stories have we run in the last 12 months of drinks companies getting their wrists slapped by advertising watchdogs?

It’s refreshing to see, however, that some ads out there aren’t sacrificing good humour for staying within guidelines. For example, 42 Below Vodka, the New Zealand company which Bacardi snapped up last year, has always been pretty irreverent in its public guise - here’s proof, were it needed.

Mind you, even liberal-minded li’l old me wonders what the just-drinks readers will make of this advert of their’s (which is most certainly NOT office-friendly, I feel).

Your comments, as always, are much appreciated. But please, keep them clean.


BLOG

Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....

BLOG

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...

BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

just-drinks homepage



Forgot your password?