Blog: Olly WehringDr Pepper v Guns n' Roses - Welcome to the (legal) jungle

Olly Wehring | 27 November 2008

When does 'a bit of PR fun' become more hassle than it's worth? Well, you could always ask Dr Pepper Snapple Group.

The company is currently at the business end of a legal complaint from the lawyers of rock group Guns n' Roses. In March, you may recall, DPSG promised consumers in the US a can of Dr Pepper each if the rock group came good on the planned release of new album 'Chinese Democracy' this year. Recording initially began on the album in 1994.

At the time, G n' R's main man, Axl Rose, said he was “surprised and very happy to have the support of Dr Pepper”.

'Chinese Democracy' hit record shops earlier this month and, dutiful to the last, DPSG honoured its promise, even extending the window for consumers to apply for their free can by an extra 18 hours, as well as opening a toll-free number.

But, in a letter to DPSG earlier this week, lawyers for the rock band said the company had “clumsily implemented” the redemption set-up, and “'ruined' the day of 'Chinese Democracy's' release” for many fans.

What had begun as a “fun giveaway”, as a DPSG spokesperson told press this week, now looks a bit too much like hard work to me.

No publicity is bad publicity, though, I guess.


Starbucks jumps on gin bandwagon

Starbucks has become the latest company to tap into the gin craze, with the launch of Starbucks Reserve Gin Barrel-Aged Cold Brew....


Feeling Blue on Monday? Help is at hand

It may not be scientific, but the third Monday in January has been coined 'Blue Monday' - the most depressing day of the year. Dreamed up in the UK by a psychologist commissioned by a holiday company ...


Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....


Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...

Forgot your password?