Blog: Olly WehringDr Pepper throws down Guns N' Roses gauntlet

Olly Wehring | 26 March 2008

As those who have met me will know, I’m a big music fan. If tickets to a concert are ever on offer, drinks PRs have been known to withdraw nothing but a bloodied stump after having contacted me.

Whilst not the world’s biggest Guns N’ Roses fan, though, I’ve still been watching the total inaction on the band’s new album front. Chinese Democracy, as the not-yet-finished album is called, has been a staggering 17 years in the making.

And how’s this for a stroke of marketing genius? It certainly caught my eye.

Cadbury Schweppes Americas Beverages is offering everyone in the US a free can of Dr Pepper if the album ships at any point in 2008.

"It took a little patience to perfect Dr Pepper's special mix of 23 ingredients, which our fans have come to know and love," said Jaxie Alt, director of marketing for Dr Pepper. "So we completely understand and empathize with Axl Rose's quest for perfection - for something more than the average album. We know once it's released, people will refer to it as ‘Dr Pepper for the ears’ because it will be such a refreshing blend of rich, bold sounds - an instant classic."


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