Blog: Double Diageo
Chris Brook-Carter | 4 September 2003
Given they have had to integrate the Seagram business during the toughest of years, Diageo's achievement of growth, though not near the levels two years ago, is still worthy of applause.
The most interesting comments from CEO Paul Walsh concerned Diageo's changing perception of the RTD market. Gone are the days of stellar growth. And although he would not be drawn on specific questions concerning growth rates in the UK and US, he did say that the company believed, globally, its RTD brands would grow at the same sort of rates as the parent spirits brands.
How this will change the company's strategy towards its RTDs, which require high levels of innovation, renovation and investment remains to be seen.
We had some technical problems with the just-drinks site yesterday....
No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc. ...
Is this the true breakfast of champions?...
We are well served in the drinks industry by quality advertising campaigns....
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