Blog: Lucy BritnerDid Alibaba's 9.9 Global Wine and Spirits Festival flop?

Lucy Britner | 27 September 2016

The wine world's eyes swivelled to China earlier this month for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September. 

Wine Australia announced a flagship store to "open another commercial opportunity" for Australian wineries in the country. Meanwhile Chilean producer Santa Rita launched its e-commerce store the day before the festival.

Producers were hoping the day would emulate the success of “11.11 Singles Day” which recorded a massive US$14.32bn in sales in just 24 hours.

But, according to Decanter, the online giant declined to release any sales figures for the 9.9 festival.  

Meanwhile, Master of Wine Jeannie Cho Lee, writing for Forbes, said the marketing team had been "oddly silent".

"I made numerous requests just after the festival day to obtain final sales figures and total sales values and none were provided," she writes.

Does the silence mean the festival failed to reach its targets? Or was it a total flop?

China's a big place. Surely they sold some wine?

Click here to read: Why China is as much about wine production as wine consumption - Comment


 

Sectors: Wine

BLOG

Starbucks jumps on gin bandwagon

Starbucks has become the latest company to tap into the gin craze, with the launch of Starbucks Reserve Gin Barrel-Aged Cold Brew....

BLOG

Feeling Blue on Monday? Help is at hand

It may not be scientific, but the third Monday in January has been coined 'Blue Monday' - the most depressing day of the year. Dreamed up in the UK by a psychologist commissioned by a holiday company ...

BLOG

Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....

BLOG

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...



Forgot your password?