Blog: Olly WehringCrowdsourcing – a billion heads are better than one

Olly Wehring | 27 March 2009

How's this for a glimpse into the direction marketing is heading in the 21st century? Say goodbye to 'outsourcing', because the future is 'crowdsourcing'.

Take a look at this website, which offers a reward (or bounty – hence the name) for ideas from the general public for marketing ideas.

Red Bull, for example, is offering US$5,000 for the winning idea which will “develop and bring to life a concept for a new Red Bull on-premise drinking ritual”.

Citing the failed example of the Jaeger Bomb, the company said it is looking for a drinking ritual “which can only include Red Bull”.

“The idea has to be fun, easy and doable in any country in any bar/club around the world,” the brief adds.

My idea of a 'Red Bull-ini' cocktail has been submitted. Wish me luck.


BLOG

Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....

BLOG

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...

BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

just-drinks homepage



Forgot your password?