Constellation's CEO looks to the stars for Christmas

By: James Wilmore - 13 December 2013 16:56

Constellation Brands CEO Rob Sands appears a happy man right now. His company took full control of Grupo Modelo's US beer business in the US earlier this year and now the holiday season is just round the corner, when sales should soar.

Sands, whose company also operates in the wine and spirits sector, spoke to CNBC about the prospects for the season and in the process managed to namecheck many of the group's brands. He also reflected on why the drinks industry is a "recession resistant" business and explained why millennials - 21-36 year-olds - are a "key demographic" for Constellation.

To view the interview, click here