Blog: Olly WehringCoca-Cola's approach to rubbish

Olly Wehring | 24 June 2009

How's this for a load of old rubbish?

Poor, I know, but on my many (alright, three) walks on the Sussex Downs in the south of England, I've often come across the odd rusting drinks can or two. Were I to head down this week, however, I'd stumble over around 200,000 of the pesky things.

Hats off to Coca-Cola GB, though, for putting these cans to good use – a 50m postcard atop the cliffs of the Sussex coastline to mark the beginning of Recycle Week this week.

Ans worry not, at the end of Recycle Week all these cans will be recycled saving enough energy to keep a television running for 70 years.


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