Blog: Andy MortonCoca-Cola Co turns consumers into hard copy with 3D printer

Andy Morton | 2 September 2013

I've written before about the Coca-Cola Co's chops in the marketing department, but its team in Israel has really pushed some boundaries.

To highlight the launch of a smaller bottle for brand Coca-Cola, the company brought winners of a nation-wide competition into a studio and used 3D printers to produce mini-me versions of them.

The results, as you can see from the above video, are strangely out of focus and, if I'm honest, a bit creepy. But you have to agree, it adds a whole new dimension to marketing.  

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