Blog: Andy MortonCoca-Cola Co turns consumers into hard copy with 3D printer

Andy Morton | 2 September 2013

I've written before about the Coca-Cola Co's chops in the marketing department, but its team in Israel has really pushed some boundaries.

To highlight the launch of a smaller bottle for brand Coca-Cola, the company brought winners of a nation-wide competition into a studio and used 3D printers to produce mini-me versions of them.

The results, as you can see from the above video, are strangely out of focus and, if I'm honest, a bit creepy. But you have to agree, it adds a whole new dimension to marketing.  

BLOG

Feeling Blue on Monday? Help is at hand

It may not be scientific, but the third Monday in January has been coined 'Blue Monday' - the most depressing day of the year. Dreamed up in the UK by a psychologist commissioned by a holiday company ...

NEWS

Anheuser-Busch InBev partners Wayne Gretzky in Budweiser Super Bowl push - video

Anheuser-Busch InBev's Canadian unit has partnered with former ice hockey player Wayne Gretzky to launch a new campaign for its Budweiser brand. ...

BLOG

Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....

BLOG

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...

BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

just-drinks homepage



Forgot your password?