Blog: Andy MortonCoca-Cola Co tips creative scales with anti-obesity ads - video

Andy Morton | 13 August 2013

Excuse the pun, but the Coca-Cola Co is really putting its weight behind its anti-obesity marketing.

Started at the beginning of the year in the US with a TV spot, the campaign has since evolved into a multi-platform, international push that has tried to drive home Coca-Cola's message that a calorie is a calorie, no matter where it comes from, and that having fun is the best way to burn those calories off.

Say what you like about the message, you can't deny the campaign has come up with some well-crafted ads, including the latest online effort in the “Happiness is Movement” push, posted above. Some critics say Coca-Cola's adverts are on thin ice scientifically, but creatively they are surely punching above their weight.

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Comment - Have Beverages Entered a New Age of Virtual Advertising?

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