Blog: Olly WehringCobra condom giveaway

Olly Wehring | 6 February 2009

You could be forgiven for thinking Cobra was offering a somewhat unorthodox promotion this week, after an Asda customer found some used condoms in a pack of  its namesake beer brand.

Not exactly what you’d expect as a ‘freebie’ eh?

The supermarket has reportedly apologised to the customer and launched an investigation following the discovery in a packet of Cobra Zero beer bought from its store in Shoeburyness, Essex.

An Asda spokeswoman said: "We are at a loss to understand how it got there,” while Adrian McKeon, chief executive of Cobra Beer, stressed the company’s strict quality control procedures and apologised for the mishap.

I guess Cobra’s recent 21% leap in volume sales isn’t the only thing keeping the staff happy.


BLOG

Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....

BLOG

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...

BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

just-drinks homepage



Forgot your password?