Blog: Champagne instead of anti-depressants?
James Wilmore | 5 June 2014
The alcohol industry can sometimes skirt around the reason why people choose to drink.
For many, of course, it’s a way to relax and enjoy yourself with friends. But not everyone in the industry is so reticent about speaking out about the positive aspects of imbibing.
Indeed, Clovis Taittinger, part of the Champagne house’s family empire, thinks the problem of depression could be solved in his native country, if he was in charge. “If I was a politician I would happily put Champagne in all pharmacies... instead of anti-depressant pills,” he cheekily told me during this week’s London Wine Fair.
“Champagne is a magical wine,” he added.
Hmm, how would the health lobby feel about that proposal?
Forget gluten-free. Fodmaps are the latest food trend, and if you work in the soft drinks industry it is important to know where you stand with them....
French wine company Bouvet Ladubay has returned to family control following Diageo's decision to withdraw from the category....
Companies are very protective of their brand image. So it is refreshing to hear Diageo's Garbhan O’Bric, the global brand director for Baileys, speak the unvarnished truth when talking about the lique...
Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond...
The UK arm of Chilean wine producer Concha y Toro is to sponsor music event The Brit Awards. ...
just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Trave...
- Whatever happened to binge Britain? - comment
- The dangers of squaring up to your competitor
- The US beer market - A level playing field for all
- Remy Cointreau's Q2 and H1 - preview
- Constellation and Ballast Point's "sticker shock"
- Diageo Australia appoints commercial head
- Sidney Frank CEO to head Clooney's import co
- A-B InBev to "kick the tyres" at Coca-Cola
- Diageo sells off United Spirits' Bouvet Ladubay
- Irish whiskey brands could fail without bulk
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global Wine Market to 2019 - Market Size, Development, and Forecasts
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global Wine Market: News and Events September 2015