Blog: Champagne instead of anti-depressants?

James Wilmore | 5 June 2014

The alcohol industry can sometimes skirt around the reason why people choose to drink. 

For many, of course, it’s a way to relax and enjoy yourself with friends. But not everyone in the industry is so reticent about speaking out about the positive aspects of imbibing. 

Indeed, Clovis Taittinger, part of the Champagne house’s family empire, thinks the problem of depression could be solved in his native country, if he was in charge. “If I was a politician I would happily put Champagne in all pharmacies... instead of anti-depressant pills,” he cheekily told me during this week’s London Wine Fair. 

“Champagne is a magical wine,” he added. 

Hmm, how would the health lobby feel about that proposal? 

Sectors: Wine


Australian Vintage's McGuigan Black Label Malbec - Product Launch

Australian Vintage has launched a Malbec in the UK under its Black Label brand. ...


SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....


"Buy a Mountain Dew and enjoy it"

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....


"Genderless" drinks will drive future trends - Analysis

Experts have said drinks and brands that do not centre around one gender will drive future trends, as modern consumers look to avoid stereotypes.  ...


Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....


Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

just-drinks homepage

Forgot your password?