Blog: Andy MortonC&C Group thinks it's all over... it's not yet

Andy Morton | 8 August 2014

Last week C&C Group wasn't best pleased when Polish advertising laws banned the use of the logo for its Magners brand on Celtic Football Club's kit for the team's Champions League qualifying match against Legia Warsaw.

The Dublin-based company would have been even less happy on Wednesday, in the match's second leg, when Celtic crashed out of the tournament 6-1 on aggregate, effectively ending any hopes of further Champions League exposure for C&C's cider brand.

Well, football truly is a funny old game, and today Celtic was reinstated after their opponents were found to be fielding an ineligible player. The mix-up meant Celtic were awarded a 3-0 victory in the second leg and an overall away-goals victory as they lost the first leg 4-1.

C&C's mission to widen Magners's exposure in the global market continues, in the most bizarre fashion imaginable. Talk about the luck of the Irish...

COMMENT

Editor's Viewpoint - Is Diageo on the Brink of a Brain Drain?

Another day, another drinks executive stepping down "to explore new opportunities". Usually, this is code for "is leaving to join one of our competitors in a slightly better-paid position". But, with ...

BLOG

Electric cars keep Hennessy up with current trends

It seems even 250-year-old Cognac houses want to be like Google these days....

BLOG

[Checks watch] “I best be heading home”

It's not even available on pre-order yet, but Apple's latest piece of kit has already got a breathalyser app....

BLOG

just-drinks closed for Easter

just-drinks is now closed for the Easter weekend....

BLOG

Diet Coke decline leaves Pepsi sitting pretty

Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...

just-drinks homepage



Forgot your password?