Blog:
Caution - The Internet may harm your wealth, Thresher's
Olly Wehring | 5 December 2006
If, like us, you’re based in the UK, you may have been forwarded a voucher from off-licence chain Thresher’s last week.
The voucher offers a pretty impressive 40% off all wine and Champagne at the company’s stores. What has been interesting is the way this voucher has slipped out quietly on to the Internet - without any fanfare - and has spread virally over the last seven days.
In fact, the voucher looks to have become so popular that the popular press this weekend has suggested that the company is worried that its profits might take a hammering.
“We sent it out to our suppliers and we included a bit saying feel free to send it to your friends and family,” a spokesperson for Threshers told The Guardian on Saturday (2 December). “That obviously is a fuzzy number but we didn’t suspect it was going to be very much. But it has been huge,” he said. “We are waiting to see what happens.”
Well, I’m sorry, Threshers, but I’m going to call your bluff. I spoke to the company last week, and they said that the 40% offer isn’t that large a step from the buy-two-get-a-third-bottle free offer they have running in their stores. Not only that, but considering the cut-throat competition on the high-street - highlighted by the sad demise of Threshers’ smaller competitor Unwins at the end of last year - it would seem folly on a great scale if Thresher’s was going to paint itself into a corner in this way.
This must surely be a case of no such thing as bad publicity.
BLOG
Starbucks jumps on gin bandwagon
Starbucks has become the latest company to tap into the gin craze, with the launch of Starbucks Reserve Gin Barrel-Aged Cold Brew....
BLOG
Feeling Blue on Monday? Help is at hand
It may not be scientific, but the third Monday in January has been coined 'Blue Monday' - the most depressing day of the year. Dreamed up in the UK by a psychologist commissioned by a holiday company ...
BLOG
Bad day on the beer? This'll help
If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....
BLOG
Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord
Is this a case of if you can't beat them, buy them?...
Most Popular
Insights
- Campari Group Performance Trends 2013-2017 - data
- How cannabis blew the doors off enhanced waters
- Remy Cointreau still packs a punch - Analysis
- Pernod Ricard YTD fiscal-2018 sales performance
- How the sugar tax has transformed soft drinks
News
- Former Diageo GTR chief Doug Bagley joins Wm Grant
- Diageo targets 2020 opening for Johnnie Walker hub
- Bacardi Untameable legal row takes turn
- A-B InBev buys Master of Malt parent, Atom Group
- Campari Group’s Campari Cask Tales - NPD
Market research
- Global Cognac & brandy insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Where Next for Bottled Water? Exploring consumer trends and innovation opportunities in bottled water
- Global RTD & cider insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends