Blog: Andy MortonCarlsberg's rapid response sets the right tone

Andy Morton | 1 May 2015

Carlsberg

Carlsberg's London Tube ad

Carlsberg's Russian unit may be grinding down the gears, but its UK marketing team is proving to be no slouch.

Just days after a media stramash over a London tube ad that showed a toned model in a skimpy bikini asking “Are you beach body ready?”, Carlsberg has rolled out a parody response. Check out the picture to the right, which shows the two ads together. 

Carlsberg said: “We’ve decided to remind the public at major commuter spots across London that it’s not about the way you look, or having probably the best body this summer, its about enjoying a Carlsberg whether you’re on the beach or at your local.”

Score one for the Danish brewer.

BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

BLOG

Are you a beer geek? Take the Brewdog quiz and find out

Brewdog, the Scottish craft brewer, likes to claim its drinkers are some of the most knowledgeable around....

BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

just-drinks homepage



Forgot your password?