Blog: Andy MortonCarlsberg's rapid response sets the right tone

Andy Morton | 1 May 2015

Carlsberg

Carlsberg's London Tube ad

Carlsberg's Russian unit may be grinding down the gears, but its UK marketing team is proving to be no slouch.

Just days after a media stramash over a London tube ad that showed a toned model in a skimpy bikini asking “Are you beach body ready?”, Carlsberg has rolled out a parody response. Check out the picture to the right, which shows the two ads together. 

Carlsberg said: “We’ve decided to remind the public at major commuter spots across London that it’s not about the way you look, or having probably the best body this summer, its about enjoying a Carlsberg whether you’re on the beach or at your local.”

Score one for the Danish brewer.

NEWS

Deutsch Family Wine & Spirits launches US$10m Josh Cellars campaign - video

Deutsch Family Wine & Spirits has lined up a digital advertising campaign in the US for its Josh Cellars wine brand. ...

BLOG

Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....

NEWS

Dry Soda Co rolls out Cranberry and Ginger celebration bottles to US

Seattle-based soft drinks firm Dry Soda Co has released two limited edition sparkling sodas, which are packaged in Champagne-style bottles. ...

BLOG

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...

BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

NEWS

Marston's Hobgoblin IPA - Product Launch

Marston's has launched an IPA under its Wychwood Brewery Hobgoblin brand....

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

just-drinks homepage



Forgot your password?