Blog: Olly WehringCarlsberg - Right. Stop that: It's silly

Olly Wehring | 28 July 2015

It would appear that the folk at the UK arm of Carlsberg have this year found the 'gimmicky' drawer in the marketing office.

In early-April, the unit unveiled a billboard poster ad that included a beer-tap.

Then, last week, Carlsberg loaded a luggage carousel at London City Airport with crates of beer for travellers to take home.

Thankfully, the activity has coincided with the launch of some rather more substantial fare. The UK roll-out of the brewer's 'Crafted' range last month brings some very interesting-looking beers to these shores.

You can keep your drone-delivery and your carousel-Carlsberg: I'll take a Jacobsen Saaz Blonde, thank you very much.

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