Blog: Canadians to the rescue for Molson Coors
Andy Morton | 3 July 2013
“Get me a Canadian!” is not a request you hear all too often.
But earlier this year, parts of England, Belgium and France echoed to the unlikely demand after Molson Coors' Canadian unit planted fridges stacked full of its beer around the three countries. The catch? The bright red ice boxes can only be opened with a Canadian passport, hence the need for some - no doubt friendly and very polite - assistance from the northern North Americans.
Check out the YouTube clip above to see what happened.
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