Blog: Andy MortonCanadians to the rescue for Molson Coors

Andy Morton | 3 July 2013

“Get me a Canadian!” is not a request you hear all too often.

But earlier this year, parts of England, Belgium and France echoed to the unlikely demand after Molson Coors' Canadian unit planted fridges stacked full of its beer around the three countries. The catch? The bright red ice boxes can only be opened with a Canadian passport, hence the need for some - no doubt friendly and very polite - assistance from the northern North Americans.

Check out the YouTube clip above to see what happened.


BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

BLOG

Are you a beer geek? Take the Brewdog quiz and find out

Brewdog, the Scottish craft brewer, likes to claim its drinkers are some of the most knowledgeable around....

BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

just-drinks homepage



Forgot your password?