Blog: Campari embraces Fear & Loathing with Wild Turkey tie-up
James Wilmore | 31 January 2014
Gruppo Campari is taking advantage of the received wisdom that its Bourbon brand, Wild Turkey, was a favourite of the writer Hunter S Thompson.
A stage version of the late hellraiser's seminal novel Fear and Loathing in Las Vegas made its debut last night in an underground space, The Vaults, near Waterloo, London. Campari has linked up with the show's producers, which include Thompson's friend Lou Stein, to promote the brand as part of a five-week run.
just-drinks was treated to cocktails related to the Fear and Loathing theme while taking in the play. Strangely, though Wild Turkey is mentioned in the book, it did not get a direct reference during the performance. However, John Chancer, who put in an excellent performance as the play's dual-narrator, based on Thompson himself, is seen drinking the Bourbon brand.
Being linked to a work so openly associated with drugs and general debauchery may seem a slightly high-risk strategy, bearing in mind the UK's powerful health lobby, but one that Campari must feel is worth taking.
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Alcohol sold in a central Indian state will have to carry health warnings as part of a raft of government measures to curb consumption, according to reports....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
Bacardi's namesake brand has teamed up with musicians Major Lazer to roll out a year-long collaboration called The Sound of Rum. ...
Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....
Most of the time, changes at the top of a company present themselves in press releases, stock exchange filings or responses from a spokesperson....
- Interview - Pernod Ricard's luxury director
- What's coming up in wine in 2017? - Comment
- Chile's winemakers caught out by Brexit "disease"
- The just-drinks Analyst - 2017 forecasts
- What's coming up in beer in 2017? - Comment
- Diageo Australia names new commercial head
- Suntory sends staff to fat camp - report
- Edrington readies Americas, GTR exec switches
- "Beer and weed are complements" - analyst
- High-end Cognac making recovery in China - Pernod
- Global vodka insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Darker Than Before: Global Prospects for Brown Spirits
- Global gin insights - market forecasts, product innovation and consumer trends