Blog: Lucy Britner"Buy a Mountain Dew and enjoy it"

Lucy Britner | 30 September 2016

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand. It is company CEO Indra Nooyi's response to an analyst who asked for a comment on the competition from Monster's new Mutant variant.

Earlier this year, Monster unveiled its latest NPD - Mutant and Hydro. In a note that followed the news, SIG analyst Pablo Zuanic said the launches were a "concerted effort to compete directly with PepsiCo's Mountain Dew brand". 

And on a post year-to-date results call yesterday, Jefferies analyst Kevin Grundy wanted to know what Nooyi was planning to do about the competition. 

The CEO, however, wasn't flustered. 

"In terms of Monster and Mutant, hey, there can only be one Mountain Dew," she said. "And we’re focused on growing Mountain Dew. And if I were you, I’d go buy a Mountain Dew and enjoy it."

Bottoms up, Kevin. 

Monster NPD set to do battle with PepsiCo's Mountain Dew - Analysis

Sectors: Soft drinks, Water

BLOG

Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....

BLOG

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...

BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

just-drinks homepage



Forgot your password?