Blog: Broccoli haters enjoy fruits of smoothie-makers' labour
Andy Morton | 27 February 2013
But last week, independent smoothie maker Savse launched its vegetable-and-fruit concoctions in the UK while yesterday (26 February) US healthy-eating franchise Tropical Smoothie Cafe unveiled its own line of vegetable smoothies with a fruity twist.
I sense a trend.
Savse told me that the fruit sweetens the more bitter vegetable edge and swears that most people who buy its broccoli smoothie can't taste the broccoli. The company is marketing it at parents looking to smuggle veggies into their children's diets, but it's also supposedly a hit with athletes looking for some tasty nutrition.
So, will others dare follow the smoothie lead? Campbells already has its on-trade V8 line while, in China, convenience stores carry a good selection of locally-made, and heavily-sweetened, fruit-and-vegetable RTD juices. As obesity issues increasingly influence consumer choice, how long will it be before we see more broccoli and berry fusions?
This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...
In yet one more sign that The Coca-Cola Co is losing its lustre, the soft drinks maker has, for the first time, fallen out of the top ten of a 'world's biggest brands' ranking....
What a week for stats! Yesterday, the Beverage Marketing Corporation released figures to show the bottled water market had more than doubled over the past 15 years in the US....
The Euro 2016 football tournament is almost upon us....
- The post-Brexit winners and losers - Analysis
- What Brexit means for drinks industry? - Analysis
- What does Brexit mean for AB InBev's SAB deal?
- Why has Heineken made a Formula 1 U-turn?
- Interview - Seedlip founder, Ben Branson
- Carlsberg to close UK distribution arm
- Pernod Ricard exec shuffle - Denis O'Flynn leaves
- Major spirits M&A remains out of sight - analyst
- C&C Group will be a Brexit victim - analyst
- Pernod Ricard to shut down Morris Winery
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Spirits and Wine: Corporate Overview