Blog: Andy MortonBroccoli haters enjoy fruits of smoothie-makers' labour

Andy Morton | 27 February 2013

Vegetable smoothies are nothing new - Jennifer Aniston, for one, has been drinking them for some time, while teen band One Direction, for another, reportedly use them to fight off spots

But last week, independent smoothie maker Savse launched its vegetable-and-fruit concoctions in the UK while yesterday (26 February) US healthy-eating franchise Tropical Smoothie Cafe unveiled its own line of vegetable smoothies with a fruity twist.

I sense a trend.

Savse told me that the fruit sweetens the more bitter vegetable edge and swears that most people who buy its broccoli smoothie can't taste the broccoli. The company is marketing it at parents looking to smuggle veggies into their children's diets, but it's also supposedly a hit with athletes looking for some tasty nutrition.

So, will others dare follow the smoothie lead? Campbells already has its on-trade V8 line while, in China, convenience stores carry a good selection of locally-made, and heavily-sweetened, fruit-and-vegetable RTD juices. As obesity issues increasingly influence consumer choice, how long will it be before we see more broccoli and berry fusions?


BLOG

Bartender tip shows softer side to Diageo's World Class cocktail battle

This week, Diageo held a UK semi-final for its global World Class cocktail competition. ...

BLOG

People want to drink beer in cafes

The rules have changed. The goal posts have... gone? ...

BLOG

To the morgue for Thai drink drivers

Would the thought of working in a morgue stop you from drink driving? ...

BLOG

Heineken plays 'hard' ball in US cider

You would be forgiven for thinking that the US cider boom is over. Sales growth of as much as 90% in the past few years has shrunk to double figures. ...

just-drinks homepage



Forgot your password?